Published On: Tue, Sep 12th, 2017

  How to Choose a Lead List Provider

Buying leads is a controversial marketing strategy.The reason why this marketing practice is not always as successful as it should be, is the fact that not all lead providers offer quality leads. Obviously every business needs quality leads to maximize the effort of their sales team. So, what can you do to make sure that you are buying quality leads? Keep on reading as we are about to teach you the right way of choosing a lead list provider.

1. Look for targeted lists

B2B businesses are a lot more careful when buying leads, because they know that each business has different needs. However, consumers also have different needs, so B2C companies should also pay attention when buying leads. In order to avoid wasting the time of your sales team, focus on buying only leads that suit the profile of your business. Look for lead list providers that offer you access to a wide range of leads and allow you to segment their lists and buy only the leads that are more likely to buy your product. There are many quality providers that offer you this option, but our recommendation would be SalesRipe. They offer both consumer and business leads, and all their leads come with valuable information. For consumer leads, you can target based on age, region or other relevant factors, and for business leads you can target based on industry info, business size, technological preferences and much more.

2. Ask for a free trial

What lead list providers promises and what they deliver can be two different stories. So before you invest a lot of money in buying leads, ask for a free trial. The trial can consist in a limited number of leads, or in a certain period in which you can use the lead software for free. This way, you can see for yourself whether or not you will be buying quality leads.

3. Look for sale support

A good lead list provider will go way beyond selling you good leads. They will also try to find a way to help you convert those leads. For example, SalesRipe also provides you with an integrated CRM system that helps you nurture your leads until they are ready to convert. They also provide you with sales guides and tips on how to make the most of their software. This is a company that understands the complexity of the sales process and they do everything to ensure the satisfaction of their customers.

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